AI for Business & Product
Ship AI that actually makes money
For founders, PMs, and operators — spotting real AI opportunities, buying vs building, measuring ROI, and leading AI initiatives.
Beginner3 modules · 10 lessons~70 min620 XPAligned with DeepLearning.AI AI for Everyone
Progress0/10
Module
Spotting AI Opportunities
Where AI earns its keep — and where it's a science project
The Feasibility Checklist7 min · 60 XPThe Feasibility Checklist
Data as a Moat — Mostly Cope7 min · 60 XPData as a Moat — Mostly Cope
Automate vs Augment6 min · 55 XPAutomate vs Augment
Module
Build, Buy, or Fine-Tune
APIs, open models, and custom builds — and what each really costs
The Build vs Buy Matrix8 min · 70 XPThe Build vs Buy Matrix
The Hidden Iceberg: Total Cost of AI7 min · 65 XPThe Hidden Iceberg: Total Cost of AI
Vendor Evaluation & the Pilot Trap7 min · 60 XPVendor Evaluation & the Pilot Trap
Module
Leading AI Initiatives
Lifecycle, ROI, org design, and rolling out without a headline disaster
The Pilot-to-Production Gap8 min · 70 XPThe Pilot-to-Production Gap
Measuring ROI Honestly7 min · 65 XPMeasuring ROI Honestly
Who to Hire First (Not a Researcher)6 min · 55 XPWho to Hire First (Not a Researcher)
Responsible Rollout7 min · 60 XPResponsible Rollout
Capstone project
The AI business case
Pick a real company process and build the business case for AI: cost of errors today, expected improvement, build-vs-buy, and the honest ROI.
Deliverable: A one-page business case with numbers a skeptical CFO would actually engage with.
Milestones
Finish every lesson to earn the AI Business Strategy Certificate.